Chris on building Noize Agency beyond the traditional agency model
Chris built Noize to help ambitious businesses turn strong ideas into meaningful growth. Inside Vergence, the agency can work even closer to the founders and brands it supports.
By Chris, Noize Agency
Noize began with a belief that an agency should do more than deliver a campaign. It should understand the commercial problem, challenge the brief and help turn a business idea into something people genuinely care about.
That approach has shaped the team we have built across brand, design, digital and growth. We work best when we are close to the founder and close to the decisions — not sitting outside the business waiting for instructions.
Joining Vergence Consolidated Merchants gives Noize that proximity at a completely different scale. We now sit inside a group of businesses across technology, property, hospitality, health, manufacturing and consumer products. Each one has its own identity and ambition, but many face the same challenge: how to communicate clearly and grow with purpose.
The structure also means I can continue leading Noize while sharing in the value created across the wider group. We retain the culture and creative independence that made the agency successful, with access to a much broader platform.
For me, the opportunity is to build an agency that is not simply a supplier to the group, but an active growth partner in every merchant’s next chapter.